
Frontend engineering for a high-traffic media site. Key achievements: Figma to HTML/SCSS conversion, implementation of a custom dark mode, and optimization of core web vitals, resulting in under 1.6s load time for logged-in users.
Industry: Tech News & Media
Services: Frontend Development, WordPress Custom Theme, Responsive Design
Collaboration: Enlivy (Strategy, UI/UX Design, Backend & Project Management)
The client's platform is a leading source for personal technology news, led by Paul Thurrott. Despite its massive content library and premium subscription model, the legacy website was struggling with significant technical debt:
The Objective: To rebuild the platform from the ground up, delivering a fast, modern, and highly responsive website that empowers editors while maintaining strict data integrity.
This project was executed in partnership with Enlivy. While the partner agency handled the high-level strategy, backend architecture, data migration, and the Figma UI/UX design, my role was to bridge the gap between design and functionality.
I was responsible for the full frontend implementation, translating complex Figma designs into a pixel-perfect, mobile-responsive WordPress theme.
The launch of the new platform resulted in immediate, measurable improvements in performance and user satisfaction:
"S.C. Enlivy S.R.L.'s efforts have significantly increased traffic, downloads, and the acquisition of new clients... The team delivered items on time, properly testing their work to ensure quality outputs." — Client Feedback (via Clutch/Enlivy)
The project didn’t end at launch. Recognizing the need for consistent stability and evolution, Enlivy established a monthly maintenance retainer with the client. I continue to play a pivotal role in this ongoing partnership as the dedicated frontend specialist.
My responsibilities in this phase include: