Custom Interactive Gutenberg Landing Page with GSAP
About the Project
I developed a highly interactive internal landing page for Enlivy, featuring a modern, "glassmorphism" aesthetic with deep textures and layered UI components. By engineering custom Gutenberg blocks via the Enlivy Kit and integrating GSAP for advanced scroll interactions, I successfully bridged the gap between complex motion design and a fully editable WordPress backend. The result is an immersive, high-performance user experience that is incredibly easy to manage.
Tech Stack
WordpressGutenbergGSAPPHP
Client: Enlivy (Internal Project)
Industry: Digital Agency / Web Development
Services: Advanced Frontend Engineering, Custom Gutenberg Blocks, GSAP Animations, UI/UX Implementation
The Context & Objective
As a digital agency, Enlivy needed an internal landing page that would serve as a powerful showcase of their design and technical capabilities. The visual direction called for a highly stylized, modern look—specifically focusing on depth, texture, and a layered "glassy" effect across various UI components. The objective was to create a digital experience that felt premium, interactive, and cutting-edge, directly appealing to high-tier clients.
The Challenge: Balancing Motion Design with CMS Editability
Achieving a complex, highly animated layout usually comes with a massive tradeoff: the content gets hardcoded, making it impossible for the marketing or editorial teams to update the website without a developer.
The core challenges for this project were:
- Complex UI Execution: Translating a layered, textured "glassmorphism" design into lightweight, responsive code.
- The "Editability" Problem: Ensuring that despite the complex layouts and scroll-triggered animations, every single element (text, images, and cards) remained fully dynamic and editable within the WordPress dashboard.
- Performance Constraints: High-fidelity animations often cause lag or layout shifts. The site needed to feature advanced motion design without compromising page speed or Core Web Vitals.
The Solution: Advanced Gutenberg & GSAP Integration
To solve these challenges, I took a modern approach to WordPress development, stepping away from standard page builders and relying on custom engineering:
- Custom Gutenberg Block Development: Using the Enlivy Kit, I engineered bespoke Gutenberg blocks. This allowed us to maintain the highly stylized, layered aesthetic while giving the content team a native, intuitive WordPress backend experience to swap out images, edit copy, and manage cards independently.
- Glassmorphism & CSS Architecture: I implemented the visual direction using advanced CSS techniques to create the required depth, texture, and frosted-glass effects, ensuring the UI scaled perfectly across all mobile and desktop viewports.
- GSAP Animation Engine: I integrated GSAP (GreenSock Animation Platform) to drive the high-performance motion design. I programmed advanced scroll interactions, parallax effects, and element reveals that trigger smoothly as the user navigates down the page, adding a layer of premium interactivity.